He might not have been singing about the environment, but Phil Judd was on to something when he pointed out that, very often, what we say and what we mean are two different things

While the 2009 Edelman goodpurpose™ study paints a picture of consumers as  wearing, driving, eating, and living their social purpose , local data commissioned by Reader's Digest suggests Kiwis might be getting a bit browned off with matters Green.

It seems the great tradition of thinking the other bloke needs to do something about it is alive and well, especially when it comes to cars and driving (good to see the support for public transport though, and here’s some data that backs that up) - although that might not be peculiar to this country, as this column in the Washington Post demonstrates.

Econation’s Michael Lockhart has some good thoughts on what we need to progress, and it seems that in Timaru, there’s still a bit of optimism abroad.